ON-HOLD MARKETING SYSTEMS®
A Division of Jeff McNeal Productions
On-Hold Marketing president Jeff McNeal is honored by the distinction of being
included in the dedication of the best selling book on marketing in the world,
printed in over 37 different languages. The Third Edition of Guerrilla
Marketing by Jay Conrad Levinson, who also wrote about our company and service
in his book.
An On-Hold Marketing System will remind your callers that you respect the value
of their time by providing them with quality information that they can benefit
from, set to contemporary background music. Every recording we create reflects the unique style and
character of each business we serve.
Getting started with On Hold Marketing Systems® is fast, easy and very
affordable. Our professional writers and major market announcers will become an
active and important part of your sales, customer service and marketing teams.
On-Hold Marketing is the most cost effective advertising you’ll ever engage in.
Can radio, TV, the Yellow Pages or any other media deliver your specific message
to 100% of the people interested in what you have to offer? The other media will
hopefully generate some calls. On Hold Marketing will reinforce your message for
just pennies a day.
Our messages are specifically written and narrated to convey appreciation to
your caller while motivating them to ask questions about your products or
services. With On Hold Marketing in place, many callers will actually thank you
for the great service. When was the last time a caller thanked you for putting
them on hold, then asked to be put back on hold again? Our brief messages and
quality music are so pleasing and informative that this has actually happened!
Here are some statistics you should know:
The average American executive spends
over 60 hours a year on hold... 88% of all business callers will hang up when
forced to hold — and 34% of them won’t call again. With On-Hold Marketing, 85%
of callers placed on hold will keep listening to hear the message... While 94%
of all ad budgets is spent to induce calls, only 6% is spent to handle the call
that is made...
Typical Questions, Comments & Misconceptions about On-Hold
“WE TRY NOT TO PUT OUR CALLERS ON HOLD” We applaud your efforts. We don’t encourage our clients to put people on hold
either. But there are legitimate reasons why your callers are put on hold, every
day. Many callers prefer to wait a few moments if their intended party is busy
or on another extension. Perhaps the caller needs information that has to be
looked up, or they wish to wait while their party is paged... You need never be
ashamed for placing a caller on hold when you employ On Hold Marketing.
“WHY HIRE PROFESSIONALS TO MAKE OUR TAPES?” Legal issues aside, we have the skills, the tools and the know-how to inspire
caller confidence. No one should take a chance with their business identity
unless they have the experience and resources to deliver recordings of the
highest quality and presence. After all, your business is, quite literally, on
Since 1978 we have been providing major market copy writing and broadcast audio
production, making us one of the most experienced, trusted, reliable and proven
audio production houses in the country today. As for quality, we hope that
you'll compare our services and sound to the competition. Even then, if you're
not completely thrilled with our service or recordings, you don't pay. If you
can think of a more fair way to approach new customers, please let us know.
We're always open to new ideas...
“HOW CAN WE JUSTIFY THE EXPENSE?” On-Hold Marketing, like any kind of marketing, is an investment, not an
expense. Besides, like all advertising your company engages in, the modest cost
of our service is tax deductible! You’ll find that On-Hold Marketing will pay
for itself many times over, by building customer loyalty, decreasing hang-ups
and promoting a higher awareness of your products and services. On-Hold
Marketing will also inspire customer confidence in your business. More and more,
smart companies are utilizing this unique self-promotional tool. Think of your
On-Hold Marketing System as a personal attendant that takes care of your
customers when you can’t. The bottom line? We're in business to help increase
your profits. Perhaps that's why over 95% of our customers remain with us year
after year. On-Hold Marketing really works when implemented properly. And we do
Our full service includes on site music licensing, complimentary use of
state-of-the-art .mp3 file based digital playback equipment, script writing,
professional voice recording and background music, suited for your business.
“WHAT ARE MUSIC LICENSING FEES?” The commercial use or rebroadcast of copyrighted material (even the radio on
hold) requires the payment of royalties to a third party such as ASCAP or BMI.
In this way, the composers of the work receive their royalties. The music we
provide is licensed on your behalf through On-Hold Marketing Systems directly
from the publishers that create them and there are no additional music license
fees required for you to pay. The licensing is included in our small monthly
“WHAT KIND OF EQUIPMENT DO WE NEED?” All you need is a telephone! We provide everything else; American designed
and manufactured digital playback
equipment, easy installation instructions and a nationwide 800 number to call if
you need assistance. If you have a standard business telephone system with a KSU,
you'll need music on hold (MOH) capabilities. If you just have a single or two
line telephone, we offer an exciting new product that will provide you with high
quality MOH capabilities. Our service is complete and there are no installation
fees or hidden charges.
“OKAY, BUT WHAT'S THE BOTTOM LINE?”
We feel confident that we truly offer our customers the greatest value for their
marketing investment by generating results. But don't just take our word for
that. We wouldn't expect you to. See what our customers have to say. Our rates
are comparable to what you'd pay for the cost of music licensing alone -- and we
don't require you to pay for expensive equipment, either. The actual costs are
determined by the service option you select, but start as low as $39 a month!
Give is a call to receive a personal quote based on your needs. Remember this
important fact: The net cost of our service, if implemented properly, will be
negligible, since our programming is intended to increase your profits by
promoting a higher awareness of your products or services. On-Hold Marketing is
an investment that truly pays for itself — and can actually help increase your
“ARE WE LOCKED INTO A LONG COMMITMENT?”
Not at all. We don't do business that way. Evaluate our services
risk-free for 30 days with no obligation. The only way to
determine the true quality and value of our service is to try it
for yourself. Then, subscribe only for as long as our service
produces the desired results. No hassles, no lengthy
commitments. We can even provide a one time
recording that you can use for life, if that's what you want,
but the real value in On-Hold Marketing is keeping your messages
current and relevant.
“SOUNDS GREAT! HOW DO WE GET STARTED?”
Simply give us a call or fill out our contact form and we’ll have your system delivered with a generic
recording to get you started in just three business days from the time we
receive payment. At the same time, we’ll contact you for custom scripting
information. Our writing staff will then produce a custom script and e-mail it
to you within 24 hours for review. Once you give us the nod, we’ll record and
deliver your custom recording within hours. It’s that easy! If you belong to a
large corporate or service organization, we'll custom design a unique on hold
program just for you! If you are looking for a one-time buy out recording
and have the script ready, we can even turn things around in
the same day and have your recording digitized and e-mailed
directly to you. We accept payment directly via PayPal or
Our Guarantee of Excellence and Results
“We will help you enhance your customer service and increase your profits by
providing each person who calls your business with quality information that
provides mutual benefit. We unconditionally guarantee the quality of our work
and will gladly refund 100% of your investment within the first 30 days if you
are not totally satisfied for any reason. We’re in business to serve you. We
never lose sight of this fact.”